The Instagram Creator Studio and why we recommend using it.
-Saee Nikte, Word Wizard at Noob Community. Creatives by Bandita Deka.
Instagram and Facebook’s (or should we say Meta) feature Creator Studio is here to do justice to its name. It’s literally a (virtual) studio for all creators. Partnering up with brands, finding out what works and doesn’t work for you and posting just got 100 times easier…and more accurate!
So what is this Creator Studio, you ask?
This is a desktop friendly version of your app which also offers a multitude of features.
Who is it for?
For any and all kinds of content creators. Only one thing to keep in mind — you need a ‘Business account’ or ’Creator account’ for this.
How to access it?
- Go to the Creator Studio Website.
- Select the Instagram icon on the top.
- Log in to your Instagram account.
- And that’s it. You’re in!
What are some of the features?…And how to use them the best?
Analytics:
Creator Studio offers you in-depth analytics of your posts. You can see all your posts, IGTV, carousels, videos, and stories.
On your left, you find a library with options including ‘Insights’.
Under ‘Insights’ you will also find ‘Activity’ and ‘Audience’
Now let’s see how we can put all this to good use.
Insights to focus on:
- Demographics: Top Age Groups, Top Geographies
Understand your audience, look at who is following you — and from where — to understand and cater to their needs better. This helps ensure your content stays relevant and gets more interested eyeballs. You can frame your communication based on your audience’s needs.
It is important to know which audience you are creating content for — based on where they are from and their gender.
If you are promoting your posts, this also helps you pick your audience and brands right.
- Optimal Timings
Creator Studio insights will let you know the times when your audience is the most active or in other words, when your account experiences the most activity. You can select the timings which gain peak activity and schedule your posts accordingly. Use those times to post to make sure you don’t end up like Michael Scott at parties- ALONE.
- Scheduling Posts
Yes, you read that right! Schedule your posts for the timings which will work the best for you. Being a content creator is a full time job. And some content creators have yet another full time job.
Don’t be restrained by posting only when possible to you. The risk of losing a mass of your audience is not worth it. Schedule your posts through the Creator Studio and optimize your reach.
- Top performing posts
Instagram analyses and shares a list of top performing posts with creators on their dashboard. Take a closer look at which of these posts have worked for you in the past.
You now know what kind of content to create more and which you could put on the back burner. With clear insights, this becomes a much, much more efficient task, no guesswork involved.
- Trends and Analytics Based on Account Activity
Your creator studio gives you details of
- when your account sees the most activity
- when you gained the most followers
- what posts your followers tend to engage with the most.
Cross-link this data to your posting patterns and there you have it, a quick and easy analysis of what seems to be working well for you!
- Analytics for Branded Content
Branding, being the crucial way of earning through Instagram, you need to pull out your big guns for this. Except, here, your guns are your numbers.
With accurate numbers on posts and campaigns, working with brand deals becomes easier. You can show them concrete evidence and fool proof results. This leaves no room for doubt and your brand partner has a clear idea of what they are working with.
- Inspiration
Use filters on Creator Studio such as categories, time periods and locations and find out content that is soaring. Get a better idea of what your audience is looking at on Instagram. Trend tracking is also possible through this platform. You can accordingly create your own content and get trending yourself!
And that’s all the important info on Creator Studio brought together for you! Do you have any other insights on this? Comment below! If you have any doubts, put them in the comment box as well and we will get back to you.
